Sicurezza 2012 closes with visitors up by 18%

SICUREZZA 2012 CLOSES WITH VISITORS UP BY 18%

SICUREZZA, the two yearly international event in Italy focusing on anti-intrusion, fire detection, passive defence systems, home and building automation, ICT security, intelligence and anti-terrorism, products and services for public law enforcement agencies and private security companies, celebrated thirty years of activity and closed the 2012 edition with extremely positive results from several points of view. 16,136 visitors over 3 days (up 18%), 418 exhibitors (up 12%) of whom 35% from 33 foreign countries. These results provide a strong signal that the Italian market is focused on recovery and also confirms that during the first half of 2012 there was a positive step forward, almost a 1% increase (source ANIE Sicurezza).

“In the months preceding the event opening, we had thrown down a challenge that the market accepted: the trade fair has shown itself to be an important meeting place in Italy for business dealings and for industry updates – stated Marco Serioli, Exhibitions Division Director for Fiera Milano. The double figure visitor growth and the presence of foreign trade operatives from 66 countries show the desire to look beyond economic difficulties to push for a future with increased awareness regards a changing marketplace and which requires increasingly flexible and competent professional profiles”.

The 50 conventions, seminars and meetings were also a great success, which over the fair open days tackled some industry hot topics: certification and data protection legal issues, the future for installers and private security companies, road security, video-forensics and financial institution protection in our cloud era.  Furthermore it was discussed about urban security and the advantages of smart cities, and also looked in-depth at subjects connected to the technological evolution, the integration of home-automation and the evolution towards IP security.

Very much in the spotlight were the most important representatives of Security in Italy, who opened the event and united the largest supply chain associations at a single table. All agreed on the necessity to adopt a systematic approach in creating a shared platform for the public and private bodies, to explore new operational fields - for example monument and city security, protection of renewable energy installations, home and building automation - to provide new ideas and stimulation for the industry.